Pope Benedict XVI and Consumerism Research Paper

Pope Benedict XVI and Consumerism - Research Paper Example A man once believed that economic growth alone will bring forth happiness in the lives of people. But men, women and the youngsters of the prosperous nations stand destroyed as for their inner convictions today. They feel useless, helpless and trapped. This great crisis hopefully will unite the world-leaders to initiate a concerted action to save humanity from the evils of consumerism. Â  Many think-tanks with their faith in the virtues of materialist civilization believe that the natural resources are meant for human aggrandizement. That nature is the enemy and humanity should be a permanent ‘war’ with it. Mindless exploitation of the natural resources is considered as entrepreneurship. Let us take a simple illustration. Visit a supermarket. You will come across hundreds of varieties of toothpaste, soaps, detergent powders—each company manufacturing these items has substantial advertisement budgets, sales promotion staff and they try to attract the customers to their company’s products, by imaginative advertisement campaigns. Management of such companies is responsible to plan and promote cut-throat campaigns to subtly downplay the merits of the products of their competitors. Every company, every individual wish to become prosperous, as quickly as possible, even by employing dubious means. The pursuit of goodness and virtue has taken th e backseat. Universal prosperity and the single-minded pursuit of wealth are the supreme goal of life for such materialists. Spirituality has been considered as the after-retirement project to be thought over by an individual when one’s one foot is in the grave. Is such thinking conducive to universal peace, plenty and prosperity?

Pepsi Entry into india A lesson In globilization Case Study

Pepsi Entry into india A lesson In globilization - Case Study Example Haunting challenges in the political, public, economic and social front where there in store aplenty for Pepsi, but the paramount task was to appease the politicians, i.e., the government first, which would automatically reduce the burden in all other front to a great extent. Peter Druker had long back said about the future globe that reciprocity will be the central principle of international economic integration. Thus Pepsi knew that for it to enter India, it has to reciprocate by some deeds that would facilitate the The promises that Pepsi made to deliver if it were allowed access to Indian Market was aplenty. A few noteworthy ones are focussing on food and agro processing generating job opportunities for the people of Punjab, boosting the image of Indian products in foreign markets, etc. Given all these promises, If a question is asked whether the company materialized all that, the answer would be no. It did make an attempt to bring about a green revolution in the state of Punjab; there was a drastic increase in the production of tomatoes, farmers were given free farming equipments and agro based research centres were opened in Karnataka and Punjab. Corporate Social Responsibility is an often heard word now, but the colossal part that it plays is corroborated by Pepsi's entry into India. It was only through its social perks that it got access to the Indian Market.The cat was out of the bag in 1991, around two years after Pepsi's entry into India that it was conspicuous that Pepsi failed in mos t of its obligations. This was a double whammy for the same George Fernandez who blasted the Rajiv Gandhi run Government at the parliament. His accusations where that, pepsi was indulging in under invoicing and by consecutively preparing bogus receipts and hiding transactions to a great extent. That is a different case in itself. A foreign company should be polycentric- meaning, it should consider that each and every host country where they set there shop has got a different set of culture and habits and especially problems with which they wouldn't be in a position to appreciate any endeavour by a foreign company. Thus Pepsi was aware of it and Knew that winning public opinion is the only solution for there entry and especially the farmers of Punjab.There motto was "performance with purpose" which did sell well among the people of India and the politicians. Under this tagline, apart from engaging the farmers' pepsi did quiet a number of social activities like replenishing waste water, waste to wealth initiative, collaboration with farmers through contract farming etc. This only tells that for a multinational company to explore a new customer base, it has to deal with ordinary people of the host country first who may not be their customers in the first place. But still their good will is always necessary for the company to survive.